Tourism Australia is working on an international marketing campaign to coincide with the release later this year of epic film ‘Australia’, set in the outback and starring Nicole Kidman and Hugh Jackman, the film hopes to increase the countries visitor numbers as well as raise the profile of less documented areas.

Australia, which has a budget of £63m, is expected to draw a phenomenally large audience. Talking about the films imminent release the Australian tourism minister, said “the film would bring to life little-known aspects of Australia’s extraordinary natural environment, history and indigenous culture”.

The period film takes place during the bombing of Darwin in the Northern Territory and like many of its Australian predecessors, such as Crocodile Dundee it is hoped that the film will act as an exceptional opportunity for positive promotion.

Australia is already seeing a current influx in immigration particularly from the UK and with this forthcoming film being another masterpiece of the Moulin Rouge director and Aussie prodigy Baz Luhrman, surely interest from all over the world will be huge. (CN)