Australian immigration launches YouTube news channel
May 26 2009 by Liam Clifford
Australian immigration on YouTube
The Australian Department of Immigration and Citizenship (DIAC) has launched a news channel on YouTube in order to enhance communication with its audiences and spotlight Australian immigration issues.
ImmiTV highlights events that are relevant to Australia, its citizens and people who have recently moved to work in Australia as immigrants, temporary workers or refugees. These events include Volunteer Week, Refugee Week and Harmony Day.
The channel shows the department staff at work, and demonstrates the issues they deal with and how they help newcomers with an Australia visa.
DIAC’s communications manager, Sandi Logan, says the channel has grown in popularity since it was launched. She says, “YouTube offers us an opportunity to highlight many of the varied programs and services the department offers to the wider Australian community using material shot for training, corporate videos and presentations, then edited into short TV-style clips, to tell the story.”
The channel is intended to be a platform from which the department can convey the positive side of what it does, such as reuniting family members, helping people to work in Australia and to find gaps in the labour market that need to be filled.
“We don’t expect our clips will necessarily attract millions and millions of viewers online,” says Logan, adding, “but we wouldn’t be opposed to them becoming so popular that they did.”
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